Privacy Policy | Empire Gym Rincon, GA

Effective Date: October 7, 2026

At bodyevolutionwarfighter LLC, doing business as Empire Gym (“Empire Gym,” “we,” “our,” or “us”), protecting your privacy and personal data is a top priority. This Privacy Policy explains what personal information we collect through our website (https://joinempiregym.com), through online inquiry and booking forms, and at our facility located at 614 Towne Park Loop, Rincon, GA 31326, as well as how we use, safeguard, and disclose that information.

1. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked with you (“personal information”):

Contact & Demographic Data: Your name, email address, mobile phone number, mailing address, date of birth, emergency contact details, and fitness background provided through consultation forms, the No Sweat Blueprint booking flow, free health tools, or web chat.
Membership & Payment Data: When you purchase a membership, day pass, or training package, payment processing information (credit card numbers, bank account routing for ACH) is collected and processed securely by our PCI-DSS compliant third-party billing providers (such as Gym Insight). Empire Gym does not store raw credit card numbers on our website servers.
Facility Usage & Access Data: Time and date logs of keycard/fob scans at our 24/7 entry doors.
Facility Video Surveillance: Video footage recorded by our 24/7 security cameras throughout workout zones and facility entryways for member safety and asset protection.
Technical & Device Information: Internet Protocol (IP) address, browser type, operating system, referring URLs, and bot-verification telemetry (such as Cloudflare Turnstile tokens used to prevent spam and automated attacks).
Website Usage Information: Unless you turn analytics off, the pages you visit, what you click, how you scroll, and a random visitor ID kept in a cookie, including session recordings with anything you type hidden. See our Cookie Policy.

2. How We Use Your Information

We use the information we collect for legitimate business purposes, including:

Administering your gym membership, keycard access, and facility access permissions.
Scheduling, confirming, and managing your appointments, coach consultations, class reservations, and No Sweat Blueprint sessions.
Providing responsive customer support via phone, SMS, email, or our website live chat.
Sending automated transaction confirmations, payment receipts, and membership notices.
Ensuring the physical safety, security, and integrity of our 24/7 facility, members, coaches, and equipment.
Complying with applicable legal, tax, accounting, and regulatory obligations.

3. Mobile Information & SMS Privacy (Carrier Compliance)

We maintain strict privacy controls regarding mobile phone numbers and text messaging data. In compliance with mobile carrier standards (CTIA / A2P 10DLC regulations):

No Sharing for Marketing: End-user mobile information will not be shared with third parties or affiliates. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Service Providers Only: Information sharing to subcontractors in support services, such as customer service or technical messaging delivery systems, is permitted solely to facilitate the delivery of our services.
Strict Opt-In Exclusion: All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties under any circumstances.
How to Opt Out: You may opt out of receiving text messages at any time by replying STOP to any SMS from Empire Gym. For help, reply HELP or contact us at support@joinempiregym.com.

4. Disclosure of Personal Information

Empire Gym does not sell, rent, or trade your personal information. We disclose personal information only in limited circumstances:

Authorized Service Providers: Trusted third-party vendors who assist us in operating our facility and website, including membership management systems (Gym Insight), communication and CRM software (GoHighLevel / LeadConnector, which also runs our web chat and stores chat messages), website analytics and session recording (PostHog and Google Analytics), maps (Google), web hosting and security infrastructure (Cloudflare), and payment processors. These partners have access only to perform specific tasks on our behalf and are bound by confidentiality obligations.
Legal & Safety Requirements: If required by law, court order, subpoena, or governmental regulation, or if disclosure is necessary to protect the safety, rights, or property of Empire Gym, our members, or the public.
Business Transfers: In the event of a merger, acquisition, sale of assets, or corporate restructuring, personal information may be transferred as a business asset subject to this Privacy Policy.

5. Cookies & Tracking Technologies

Our Cookie Policy lists every cookie and similar tool on our website. In short:

Necessary: Keep the website working and safe, such as the Cloudflare Turnstile spam check on forms, your booking details, and your cookie choices. Always on.
Functional: The Google map on our Visit and Contact pages. On unless you turn it off.
Analytics & Session Recording: PostHog shows us how people use the website: pages visited, clicks, scrolling, a random visitor ID kept in a cookie, and your IP address, which PostHog uses to estimate your city. Session recordings hide anything you type and are kept for 30 days. On unless you turn it off.
Marketing: If you turn marketing cookies on, Google receives information about your visit to measure our ads. Some state laws may call this “sharing.” Marketing is off unless you turn it on.
Server Measurement: When you send a form, our server records that it happened (for example, “a booking was made”) for our analytics, without your name, email, phone number, or what you wrote.
Your Choices: Use Cookie Settings at the bottom of any page to turn analytics, functional, or marketing tools on or off. We treat a Global Privacy Control signal from your browser as a request to turn them off. You can also block cookies in your browser; some features, such as web chat and our online forms, may not work without them.

6. Data Security Safeguards

We employ administrative, technical, and physical safeguards designed to protect personal information against loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. All web traffic to https://joinempiregym.com is encrypted using modern Transport Layer Security (TLS/HTTPS). However, no internet transmission or electronic storage method is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as your membership is active, as necessary to provide services, to fulfill the business purposes described in this policy, and to comply with legal record-keeping obligations (such as tax, accounting, and signed liability waiver requirements).

8. Children’s Privacy

Our website and online forms are not directed to children under the age of 13. We do not knowingly collect personal information online directly from children under 13 without verifiable parental or guardian consent. For youth participating in our FitKids program (ages 6–15) or teen gym memberships, a parent or legal guardian must submit the registration and execute the Liability Waiver on the minor’s behalf.

9. Your Rights & Choices

You have options regarding your personal information:

Access & Updates: You may review, correct, or update your contact and billing information at any time by speaking with front desk staff or emailing support@joinempiregym.com.
Email Preferences: You can opt out of non-transactional marketing emails by clicking the “unsubscribe” link found at the bottom of any email.
SMS Preferences: Reply STOP to any text message to immediately discontinue text communications.
Cookie Preferences: Use Cookie Settings at the bottom of any page, or see our Cookie Policy. We honor Global Privacy Control signals.
Deletion Requests: You may request deletion of your contact information, subject to our need to retain required financial and legal transaction records.

10. Updates to This Policy

We reserve the right to revise this Privacy Policy at any time. When changes are made, we will update the “Effective Date” at the top of this page. Your continued use of our website or facility after any modifications indicates your acceptance of the revised policy.

11. Contact Us

If you have questions, comments, or concerns about this Privacy Policy or our data practices, please contact:

Empire Gym (bodyevolutionwarfighter LLC)
614 Towne Park Loop
Rincon, GA 31326
Phone: (912) 433-2337
Email: support@joinempiregym.com